THE EVENT
The Experience
An Appetite For Alchemy is a rare, once-in-a-career evening where Rory Sutherland joins you in person in an exclusive private dining room with just 30 senior leaders across business, brand and creative.
For three hours, Rory will sit at the table with you - interacting directly and applying his behavioural science frameworks live to the real leadership, strategy and business challenges you bring to the table - all while you enjoy an exceptional multi-course dinner with premium beverages.
This is intimate, real-time alchemy in a private room - behavioural science applied directly to your world.
The inclusions make this the highest-leverage three hours you can invest in 2026:
• Three hours (6.00pm-9.00pm) of direct, unfiltered, curated and moderated in-person access to Rory Sutherland in a truly exclusive private setting.
• A seat at a high-end roundtable where your specific business challenges are dissected and transformed live - insights you will remember, and use, for years to come.
• Candid, high-level conversation and networking with senior leaders across business, brand and creative.
• A personally signed copy of Rory's bestselling book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (American Version).
• A professional (individual) photo with Rory to commemorate the evening.
• An exceptional multi-course dinner with premium beverages included.
Strictly limited to 30 seats.
Crown Melbourne
Monday 10 August 2026
6.00pm - 9.00pm
Tickets AUD$9,750 + GST.
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Rory Sutherland: Alchemist and Behavioural Science Impresario
A lifetime spent working on the creative side of the advertising agency Ogilvy UK has provided Rory with the perfect environment for developing a fascination with the vagaries of human decision making – indeed he sees the world of advertising and marketing as a sort of Galapagos Island for behavioural science.
An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom.
It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice, a team of psychology graduates who look for unseen opportunities in consumer behaviour, and to write his Book Alchemy: the Surprising Power of Ideas that don’t quite make sense (2019).
He has variously been President of the IPA, Chair of the Judges for the Direct Marketing Jury at Cannes and has spoken at TED Global.
Rory has also co-written Transport for Humans (with Pete Dyson) and is the technology correspondent of the Spectator Magazine.
His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.